A Captivating Campaign Blending CGI and Photography

We present this fun campaign where we did the CGI production and photography. The idea was to tell the two sides of the same situation in a single image; the emotion and the "tragedy" that can happen in a single moment.

Agency

Jung von Matt LIMMAT Swtizerland

Client

Raiffeisen & die Mobiliar

About this Project:

Our objective was to encapsulate the duality of a single moment, portraying both the emotion and potential "tragedy" that can unfold, while highlighting the collaboration between two companies.

Under the concept of “Just Around the Corner,” we embarked on a design journey that embraced both 2D sketching and CGI techniques to shape our vision. This approach allowed us to create a dynamic layout that effectively conveyed the essence of the campaign. The synergy between the two mediums enhanced the impact of our message.

During the photography phase, we embarked on intense yet enjoyable journeys to capture the perfect shots. Collaborating with an exceptional team and cast brought a sense of excitement and professionalism to the process. Together, we navigated the delicate balance between emotion and storytelling, ensuring that every frame told a compelling narrative.