Looking for directions?
A blend of photography, 3D art, and design to convey the intricate nature of seeking guidance
Agency
Impact BBDO Kuwait
Client
Honda
About this Project:
In this series, we explore the vast expanse of a desert landscape, where a solitary figure stands, their extended arm beckoning the viewer to follow.
But there’s a twist: instead of an ordinary arm, their limb morphs into an elaborate labyrinth, a mesmerizing puzzle of intricate pathways. This surreal transformation symbolizes the labyrinthine complexities of decision-making and the frustration that arises from the ambiguity of direction.
Each composition is meticulously crafted, blending photography with 3D elements to create a visually striking tableau. The barren desert serves as a metaphor for the vastness of life’s choices, where it’s easy to feel lost and overwhelmed.
Credits
Thanks to those who made this project possible.
Agency
Impact & Echo Kuwait
Client
Honda
ECD
Cesar Jachan
ACD / AD
Jagjit Singh Sekhon
Creative Director
Lokesh N Achaiah
Director
Lapi Lapidus & Ezequiel Aprile
Head of Art
Ezequiel Aprile
Head of Production
Lapi Lapidus
Executive Producer
Sebastián Lapidus