A Sweet Burst of Flavor
Immersing ourselves in the essence of Juicy Fruit, a brand synonymous with joy and freshness, we set out to develop 3D characters that would truly embody its spirit.
Agency
DDB Chicago
Client
Wrigley`s
About this Project:
Our objective was to create a distinctive character style for the renowned brand, accompanied by three captivating 3D images, each brimming with delightful surprises.
Our talented 3D artists devoted their skills to sculpting, texturing, and rendering these characters, breathing life into their every contour. The final images showcase meticulous attention to lighting and shading.
We crafted a unique visual style, characterized by vibrant colors, dynamic poses, and infectious energy. These characters serve as the vibrant ambassadors of Juicy Fruit’s world.
Credits
Thanks to those who made this project possible.
Agency
DDB Chicago
Client
Wrigley´s
Art Director
Lapi Lapidus & Ezequiel Aprile
Executive Producer
Sebastián Lapidus