Have a break
ESTILO present a unique project that harmoniously merges photography and 3D art. In "Have a break" a split element defies gravity, suspended in mid-air, accompanied by the entire gathering.
Agency
JWT Mexico
Client
Nestle
About this Project:
Portraying the metaphorical impact of indulging in a Kit Kat chocolate bar - a symbol of taking a break.
Every detail in this composition has been meticulously crafted to convey the essence of the famous slogan, “Have a break, have a Kit Kat.” The table, split with precision, represents the division between work and leisure, traditional and unconventional.
Its surreal suspension in the air symbolizes the transformative power that a mere chocolate bar possesses, enabling individuals to liberate themselves from the constraints of routine and experience a moment of pure delight.
Credits
Thanks to those who made this project possible.
Agency
JWT Mexico
Client
Nestle
CCO
Manuel Techera
ECD
Enrique Codesido & Daniel Granatta
Art Director
Ricardo Carrera
Photographer
Lapi Lapidus
Head of Art
Lapi Lapidus
CGI Supervisor
Ezequiel Aprile
Executive Producer
Sebastián Lapidus
Art Buyer
Silvia Gomez