Skinpowered

For this campaign, we explored discomfort through a new dimension. The challenge was to bring to life a series of three unique characters—visually simple yet conceptually powerful—each embodying the subtle, everyday discomfort of using a napkin that lacks the softness of Kleenex.

Agency

FCB Chicago

Client

Kimberly-Clark

About this Project:

We had the pleasure of partnering with FCB Chicago on the latest Kimbetly-Clark for Kleenex Skin Health campaign.

Crafted entirely with 3D modeling full of textures and details, these characters offer a tangible, emotionally resonant expression of irritation, merging digital artistry with the Skinpowered storytelling.

We created three visuals along with cinemagraphs featuring floating characters—bringing imaginative, high-impact storytelling to life through cutting-edge visuals

Credits

Thanks to those who made this project possible.

Agency

FCB Chicago

Client

Kimberly-Clark

Art Director

Lapi Lapidus & Ezequiel Aprile

Executive Producer

Sebastián Lapidus