Lemonade Power
Inspired by Mike’s Harder Tea, we created an image that reflects its strong character and refreshing energy; bold, bright, and full of life. The challenge was to translate the brand’s intense flavor and attitude into a single, high-energy image—one that feels as powerful and refreshing as the drink itself.
Agency
VCCP - Girl & Bear
Client
Mark Anthony Group
About this Project:
Working closely with the Mike’s team, we designed a visual where light and texture drive the story.
Every element, from the condensation on the can to the lightning in the background, was crafted to express power and freshness. The result is a scene that feels cold, charged, and bursting with attitude.
The result: a striking image that blends the authenticity of real ingredients with a surge of attitudem, making every detail feel charged, cold, and alive.
Credits
Thanks to those who made this project possible.
Agency
VCCP Group
Client
Mark Anthony Group
Art Director
Lapi Lapidus & Ezequiel Aprile
Executive Producer
Sebastián Lapidus