Don´t Let Your Bones Break your Dreams
From concept art and creation of 3D backgrounds to photography, final composition, and art direction.
Agency
Impact BBDO Dubai
Client
Saudia
About this Project:
In this emotionally charged campaign, we delved into the heart-wrenching reality of shattered dreams, particularly when they are within people's control.
Sadly, there are many ways in which dreams can be crushed, but those that are in people’s control sting even more; enter the Saudia Milk ad campaign. It promotes drinking Saudia Milk in order to prevent broken bones, which can dash away some people’s goals of becoming a professional ballerina or martial artist.
Working closely with Impact BBDO Dubai, we meticulously crafted visuals that captured the campaign’s essence. Our expertise in concept art, 3D design, photography, composition, and art direction allowed us to deliver impactful and resonant imagery.
Credits
Thanks to those who made this project possible.
Agency
Impact BBDO Dubai
Client
Saudia
CCO
Fadi Yaish
Creative Director
Sergio Araya & Gonzalo Palavecino
Head of Art
Ezequiel Aprile
Photographer
Lapi Lapidus
Production Design
Lapi Lapidus
CGI Supervisor
Ezequiel Aprile & Esteban Lapidus
Executive Producer
Sebastián Lapidus