Crafting Flavor

Set against a warm sunset backdrop, the scene blends product, ingredients, and atmosphere into a single, cohesive moment. Mango textures, citrus accents, ice, and condensation come together to create a sensorial composition that feels both refreshing and elevated.Lighting plays a central role; casting long, golden highlights that enhance depth, temperature, and mood; while subtle motion cues and suspended elements bring a sense of liveliness and spontaneity.

Agency

VCCP - Girl & Bear

Client

Mark Anthony Group

About this Project:

Working in close collaboration with the brand team, we developed a visual system that amplifies the vibrant, social energy of White Claw’s Clawtails line.

The result is a visually rich, high-impact image that captures the essence of Mango Margarita: fresh, playful, and made to be shared.

Every detail, from the sliced fruit to the glass treatment, was carefully crafted to reinforce the flavor profile and the product’s bold personality.

Credits

Thanks to those who made this project possible.

Agency

VCCP Group

Client

Mark Anthony Group

Art Director

Lapi Lapidus & Ezequiel Aprile

Executive Producer

Sebastián Lapidus