Crafting Flavor
Set against a warm sunset backdrop, the scene blends product, ingredients, and atmosphere into a single, cohesive moment. Mango textures, citrus accents, ice, and condensation come together to create a sensorial composition that feels both refreshing and elevated.Lighting plays a central role; casting long, golden highlights that enhance depth, temperature, and mood; while subtle motion cues and suspended elements bring a sense of liveliness and spontaneity.
Agency
VCCP - Girl & Bear
Client
Mark Anthony Group
About this Project:
Working in close collaboration with the brand team, we developed a visual system that amplifies the vibrant, social energy of White Claw’s Clawtails line.
The result is a visually rich, high-impact image that captures the essence of Mango Margarita: fresh, playful, and made to be shared.
Every detail, from the sliced fruit to the glass treatment, was carefully crafted to reinforce the flavor profile and the product’s bold personality.
Credits
Thanks to those who made this project possible.
Agency
VCCP Group
Client
Mark Anthony Group
Art Director
Lapi Lapidus & Ezequiel Aprile
Executive Producer
Sebastián Lapidus





