Flavor Energy
This project celebrates the vibrant energy of White Claw Surge, translating the boldness of Blackberry, Orange, and Grapes into visuals full of motion, color, and flavor. The goal was to capture the freshness and playful intensity of the drink in a single, impactful moment.
Agency
VCCP - Girl & Bear
Client
Mark Anthony Group
About this Project:
Working hand-in-hand with the brand team, we designed compositions where lighting, motion, and textures amplify the lively personality of White Claw Surge.
From the swirling splashes to the suspended fruits, every detail emphasizes the drink’s fresh and energetic feel. Each visual celebrates a flavor on its own, blending imaginative storytelling with cutting-edge digital artistry.
The final visuals bring White Claw Surge to life in its most vibrant form, capturing the boldness of Blackberry, Orange, and Grapes with motion, color, and texture. Every element, from the swirling splashes to the floating fruits, works together to convey the drink’s playful energy and refreshing impact.
Credits
Thanks to those who made this project possible.
Agency
VCCP Group
Client
Mark Anthony Group
Art Director
Lapi Lapidus & Ezequiel Aprile
Executive Producer
Sebastián Lapidus